The Practice Fox is my newest passion project—an online education platform designed to give chiropractors the real-world business skills we never learned in school. Whether you’re a brand-new grad dreaming of opening your doors or an established doc needing more insight, The Practice Fox gives you the tools, systems, and confidence to build a practice that’s profitable, sustainable, and yours.
Our signature program, Fox Tracks, guides you through 18 actionable projects—completed monthly or on a faster “fox speed” track for the ambitious. Each module blends step-by-step strategy with hands-on assignments so you’re not just learning… you’re building. You’ll craft your brand, refine your patient experience, create marketing that actually works, and develop the business foundations that keep your practice thriving for years.
Think of The Practice Fox as your business mentor, accountability partner, and cheerleader—minus the fluff. This is the business playbook I wish I had when I started Washington Park Chiropractic back in 2006, distilled into a format you can put into action right away.
Enrollment opens soon, and spots are limited for our first cohort.
Join the waitlist here and get ready to build the practice you’ve been dreaming of.
By Lisa Goodman, DC
THE MANUAL for the
Chiropractic Entrepreneur
Strategies for Launching and Growing your Practice
With a background in marketing and a credit card, Dr. Lisa Goodman founded her practice in 2006 on a shoestring budget. Over time it has grown exponentially in patient visits and revenue as a foremost employer of health and wellness professionals with a quintessential brand. Nothing in the pages of this book will be taught in chiropractic school. She takes the reader on a tactical journey from the last several months of school through the entire first year of practice with a singular goal: growth. Growth for you as a doctor, growth for your practice, and growth for the profession of Chiropractic. The Manual is a book you can read through and refer back to for years.
Women in Leadership Award
Dr. Lisa Goodman, a distinguished pediatric and sports chiropractor based in Denver, has been awarded the prestigious 2025 Women in Leadership Award by the World Congress of Women Chiropractors (WCWC). This accolade recognizes women who have demonstrated exceptional leadership and commitment to advancing the chiropractic profession.
“I am deeply honored to receive this award from the WCWC,” said Dr. Goodman. “I started my chiropractic journey to help patients, but it has led to a whole lot more. Helping my community, chiropractic students, new docs and the greater chiropractic family. Through my desire to teach and mentor, I was driven to write the book with the sole purpose of making what can seem like a huge undertaking easier so we can focus on our communities and on patient care.”
Chiropractic Entrepreneur
Lisa Goodman, DC
Dr. Lisa Goodman is a Doctor of Chiropractic, clinician, international speaker, author of The Manual for the Chiropractic Entrepreneur and founder of Washington Park Chiropractic in Denver, CO
She is a Certified Chiropractic Sports Physician (CCSP), Certified Prenatal and Pediatric Chiropractor (CACCP). In addition to being an avid golfer, she is TPI golf certified and works as part of the performance team of the USGA. She is a CrossFit L1 and CrossFit Kids Certified Trainer.
Following graduation as Valedictorian from Palmer College of Chiropractic West, Dr. Goodman founded the multidisciplinary clinic, Washington Park Chiropractic in 2006 in Denver, Colorado.
Passionate about growing our profession, Dr. Goodman enjoys teaching and mentoring the next generation of chiropractors. She is an international speaker on pediatric sports chiropractic and business development. Dr. Goodman is an active member and former committee member on the boards of the ACA Pediatrics Council and the ACA Sports Council. Dr. Goodman earned her undergraduate degree in communications from the University of Miami and had an exciting career in marketing and advertising prior to attending chiropractic school.
Areas of special interest include pediatric chiropractic, youth athletes, golf biomechanics and fitness, prenatal care, strength training, pediatric fitness and business development.
Stay connected with Dr. Goodman on Instagram @washparkchiro or @drlisagoodman
Praise for THE MANUAL
“Like having a personal practice consultant”
“From the moment you start reading Dr. Lisa Goodman’s book, you won’t want to put it down. It reads like a captivating story…”
“Commitment to core values of Chiropractic”
“This book offers future practitioners a roadmap to navigate the challenging early stages of their careers…”
“Like having a chat with your savvy colleague”
“Helping you navigate the ins and outs of turning your practice into a purposeful and profitable business.”
“WOW! I love how concise it is”
“Exactly what everyone should read as soon as they know they want to be a chiropractor, no matter their experience”
Success in practice, starts in school – building relationships is the key to longevity in chiropractic and in every profession.
Know your values -you cannot establish your vision or mission without strong values. Your values will always lead the way.
Visualize your practice – imagine your success. If you don’t know where to start, this is where.
– Dr. Lisa Goodman, DC
Follow Me
@drlisagoodman
Contact Me
lisa@drlisagoodman.com
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